Content Marketing Specialist

Position
QSR Automations has an immediate opening for a creative and strategic individual for the role of Content Marketing Specialist. 

Role:
Reporting to the Digital Marketing Manager, the Content Marketing Specialist will serve as the primary point for several marketing initiatives.

Responsibilities:
- Accountable for ownership of our inbound marketing automation platform (HubSpot).
- Strategize account-based marketing campaigns to drive leads, traffic, and brand engagement.
- Content strategy; write and edit blogs, collateral, case studies, emails, and monthly newsletters.
- Editorial requirements include an understanding of SEO, content promotion, and performance analysis.
- Manage outreach strategy to grow the reach of QSR’s content and brand.
- Collaborate with internal and external stakeholders to develop and execute webinars.
- Utilize project management software and managing multiple deadlines at once.

Required Skills and Traits:
- 3-5 years of content marketing experience
- Passionate about software and learning about the details of functionality
- Driven personality and confidence to make strategic and creative decisions that are backed by data and best practices
- Can show ROI from previous projects
- A sharp eye for design, specifically on mobile devices
- Familiarity with keyword planning and relatable data points
- Experience with HubSpot or similar platform (Marketo, Pardot, etc.)
- Experience with WordPress
- Experience with Google Analytics
- Familiarity with Salesforce

Desired Skills and Traits:
- BA/BS degree or equivalent work experience
- Experience with HTML/CSS is a plus